Grow Your platform as the Leading Authority in Colombian Public Tenders

What This Proposal Covers

The backend of your website (logged-in area) has already been developed. This proposal focuses on the public marketing site on your main domain.

Our goal is to give you a complete website and SEO strategy for that public-facing site that will:

• Position Your platform as a leading authority in Colombian public procurement.
• Generate a steady pipeline of qualified leads (demo requests, free trials, consulting inquiries).
• Build long-term organic visibility in Google and AI-powered search experiences for high-value queries around licitaciones públicas en Colombia.

What You Want to Achieve & How You’ll Stand Out

Business objectives

You want the site and SEO strategy to:

• Increase qualified traffic from Colombian businesses interested in public tenders.
• Convert that traffic into:
  • Free trials and demo requests,
  • Paid subscriptions, and
  • Consulting and training clients.
• Build a brand clearly recognized as:
  • Colombia-focused,
  • Data-driven, and
  • Expert in contratación estatal.

Strategic positioning

Most of the larger tender platforms that operate in Colombia split their attention across multiple countries in LATAM and even Europe. Their products and content are usually designed for a generic multi-country audience, so they rarely go deep on the specific processes, risks and opportunities of contracting with the Colombian State or on the day-to-day needs of local PYMES and commercial teams. Your platform, by contrast, is positioned as Colombia-first: deeply specialized in SECOP I, SECOP II and contratación estatal colombiana, with examples, alerts and educational content built specifically for Colombian businesses that want to win more public contracts. Much of the information available today is written in dense legal or technical language; our approach is to translate those rules into clear, step-by-step guidance in plain Spanish for business owners, sales teams and bid managers.

Your edge with this strategy is that you will be:

• 100% focused on Colombia (SECOP, RUP, entidades públicas colombianas).
• Speaking in clear, practical language tailored for PYMES and commercial teams.
• Transparent about your data sources, update frequency, and the real business value you provide.

How We’ll Approach Your Website & SEO

We’ll execute the strategy in three main layers:

1. Smart information architecture (IA)

Your site will mirror the way your buyers think, not how your internal database is structured:

• By services (alertas, reportes, consultoría, etc.).
• By industries (construcción, tecnología, salud, etc.).
• By regions (Antioquia, Bogotá D.C., Valle del Cauca, etc.).

2. High-intent “money pages” + supporting content

• Dedicated landing pages for your core services, industries, and regions.
• Long-form guides and how-to articles that answer exactly what people search in Google and AI tools.

3. Authority & trust (EEAT + links)

• Strong technical SEO and performance.
• Real experts, case examples, and transparent legal/compliance pages.
• High-quality off-page content and backlinks from relevant, authoritative sites.

In short: your main domain will be engineered to rank, educate, and convert, while your existing subdomain app continues to deliver the product experience.

How the Public Site on the Main Domain Will Be Structured

4.1 Top-level navigation

On www.domain.com, we’ll use a simple, intuitive, conversion-focused main menu:

• Inicio
• Servicios
• Industrias
• Regiones
• Recursos (or “Academia”)
• Blog
• Sobre Nosotros
• Contacto / Demo

4.2 Core “money” sections

We’ll create a services hub plus detailed pages for each service:

• /servicios/ – overview of all services.
• Individual service pages, for example:
  • /servicios/alertas-de-licitaciones-colombia/
  • /servicios/reportes-de-mercado-licitaciones/
  • /servicios/licitaciones-futuras-colombia/
  • /servicios/analitica-de-licitaciones-por-industria/
  • /servicios/consultoria-y-capacitacion-contratacion-estatal/

Role: these pages directly sell your services and are primary targets for high-intent searches.

You’ll explain how Your platform supports different sectors:

• /industrias/ – overview page.
• Example industry pages:
  • /industrias/construccion/
  • /industrias/tecnologia-software/
  • /industrias/farmaceutica-y-salud/
  • /industrias/servicios-generales-y-aseo/
  • /industrias/seguridad-y-vigilancia/
  • /industrias/infraestructura-y-obras-publicas/

Role: capture queries like “licitaciones de construcción en Colombia” and speak directly to sector realities (what is bought, who buys, how often).

You’ll highlight nationwide coverage and capture geographic queries:

• /regiones/ – overview page.
• Example region pages:
  • /regiones/antioquia/
  • /regiones/bogota-dc/
  • /regiones/valle-del-cauca/
  • /regiones/atlantico/
  • /regiones/santander/
  • /regiones/cundinamarca/
  • /regiones/bolivar/

Role: capture searches like “licitaciones en Antioquia” and “licitaciones en Bogotá” while emphasizing your local knowledge and coverage.

Recursos / Academia (/recursos/) will be your hub for:

• Guides
• Checklists & templates
• Glossaries (SECOP, RUP, pliegos, etc.)

Blog (/blog/) will host ongoing, SEO-focused content:

• “Cómo participar en licitaciones públicas en Colombia”
• “SECOP II explicado”
• “Errores frecuentes al participar en licitaciones”
• “Cómo preparar una oferta competitiva”

To support trust, compliance and conversions you’ll have:

• Sobre Nosotros (/sobre-nosotros/)
• Equipo / Autores (/equipo/ or section within Sobre Nosotros)
• Contacto / Demo (/contacto/)
• Legal pages:
  • Términos y Condiciones
  • Política de Datos
  • Cookies
  • Aviso Legal

How the Subdomain App Fits Into the Plan

Your logged-in app lives on a subdomain (for example app.domain.com). It was built before this project and is not part of our design, development, or SEO scope.

Our only commitment related to the app is to implement cross-domain tracking between:

• www.domain.com (marketing site), and
• app.domain.com (platform)

This lets you see how marketing traffic from the main site turns into active, logged-in platform users.

How Deep Each Page Should Go

6.1 Money pages – word count targets

Ideal word count:

• 1,500–2,000 words per service page
• Minimum: ~1,200 words
• Target: ~1,800+ for more complex services

Core sections:

• Hero (value proposition + CTAs for your internal build later)
• Qué es el servicio
• Cómo funciona (paso a paso)
• Beneficios para la empresa
• Qué incluye (features, cobertura, soporte)
• Casos de uso / mini casos de éxito
• FAQ (4–6 preguntas, with FAQ schema)
• CTA final (for you to implement in design)

Ideal word count:

• 1,400–1,800 words per industry page
• Minimum: ~1,000
• Target: ~1,500+

Core sections:

• Panorama del sector
• Problemas típicos de las empresas del sector
• Cómo ayuda Your platform a esta industria
• Ejemplos de licitaciones (sanitized)
• Contenido recomendado (internal links to blog/guides)
• CTA para ese sector

Ideal word count:

• 1,200–1,600 words per region page
• Minimum: ~900
• Target: ~1,400

Core sections:

• Panorama regional
• Entidades compradoras clave
• Tipos de contratos frecuentes
• Cómo ayuda Your platform en esa región
• Contenido relacionado (industry + blog links)
• CTA (recibir alertas en esa región)

6.2 Word counts for other key pages

• Home (/): ~1,000–1,400 words
• Servicios overview (/servicios/): ~800–1,200 words
• Industrias overview (/industrias/): ~800–1,200 words
• Regiones overview (/regiones/): ~800–1,200 words
• Sobre Nosotros (/sobre-nosotros/): ~800–1,200 words
• Recursos/Academia (/recursos/): ~700–1,000 words

6.3 Knowledge hub & blog – word counts

Ideal word count:

• 2,000–2,800 words per pillar guide
• Minimum: ~1,800
• Target: ~2,300+

Examples:

• “Cómo participar en licitaciones públicas en Colombia: guía paso a paso para PYMES”
• “SECOP II explicado: cómo buscar, filtrar y seguir procesos de contratación”
• “Guía del RUP: requisitos, pasos y consejos”
• “Cómo preparar una oferta competitiva para licitaciones estatales”
• “Errores más comunes al participar en licitaciones y cómo evitarlos”

Ideal word count:

• 900–1,500 words per supporting post
• Minimum: ~800
• Target: ~1,200

Examples:

• “Qué es una audiencia de adjudicación en un proceso de licitación”
• “Diferencia entre mínima cuantía y licitación pública”
• “Qué documentos básicos necesitas para ofertar en licitaciones estatales”
• “Cómo usar palabras clave en SECOP para encontrar licitaciones relevantes”
• “Cómo interpretar los pliegos de condiciones de una licitación”

Each supporting post will link up to a relevant pillar guide and at least one service page.

6.4 EEAT checklist

Across the entire site you will:

• Show named author bios with roles, experience, and LinkedIn where appropriate.
• Use Sobre Nosotros / Equipo to show NIT, city, founding year, mission, and real photos.
• Publish case studies (even anonymized) showing sector, problem, solution, and result.
• Add “Última actualización” stamps on major guides.

How Your Pages Will Support Each Other

We’ll build strong internal connections so both users and Google clearly understand how your content fits together.

Blogs → money pages

• Each blog links to at least:
  • One relevant service page,
  • One relevant industry page, and
  • Optionally, a region page.

Money pages → blog/guides

• Service pages will feature “Artículos recomendados” linking to relevant guides.
• Industry and region pages will link to sector/region-specific guides and case studies.

Navigation & structure

• Breadcrumbs like: Inicio > Servicios > Alertas de licitaciones en Colombia.
• Footer navigation linking to top services, industries, and regions.

This creates clean content clusters that improve user experience, rankings, and AI understanding.

How Each Page Will Be Optimized When It Goes Live

For every page or post we publish for you, we will:

• Assign a primary keyword and supporting terms.
• Write optimized meta title and description.
• Structure content with clear H1, H2, and H3 headings.
• Add descriptive image alt text in Spanish.
• Ensure the page hits its ideal word count range.

Schema / structured data:

• Organization & WebSite schema.
• Service schema on money pages.
• FAQPage schema where FAQs exist.
• Article / BlogPosting schema on blog posts.
• BreadcrumbList schema wherever breadcrumbs are used.

Every page and blog post we publish on your domain will be fully on-page optimized at the moment it goes live—titles, metas, headings, internal links, images, schema, and tracking included.

Making Sure the Foundation Is Solid

On www.domain.com we’ll make sure that:

• Your site is fast, mobile-friendly, and secure (HTTPS).
• URL structure is clean, with no unnecessary parameters on key content.
• XML sitemaps and robots.txt are properly configured.

Analytics & tracking:

• Implement Google Analytics 4 (GA4) with events for demo requests, trial signups, and contact submissions.
• Implement Google Search Console to monitor search queries, rankings, index coverage, and technical issues.
• Configure cross-domain tracking between www.domain.com and app.domain.com.

Growing Your Authority Beyond Your Own Site

We’ll focus on earning high-quality, relevant backlinks that support your position as an expert in Colombian public procurement.

Priority sources

• Blogs and sites from public/administrative law firms.
• Business, PYMES, and entrepreneurship sites in Colombia.
• Sector-specific media (construction, health, technology, etc.).
• Chambers of commerce and business associations.
• Universities and research centers where relevant.

Content for outreach

Guest posts / expert articles:

• “Cómo las PYMES colombianas pueden entrar al mercado de la contratación pública”
• “5 errores al participar en licitaciones estatales y cómo evitarlos”

Data-driven reports:

• For example: “Informe anual de licitaciones públicas en el sector construcción en Colombia”.
• Summary published on your blog, with key stats pitched to external sites as a link magnet.

Positioning You for AI Search & Overviews

AI search experiences (Google AI Overviews, Bing Copilot, chat-based assistants, etc.) tend to favor sites that are:

• Topically focused,
• Providing long-form, structured answers, and
• Showing clear EEAT signals and structured data.

This strategy helps you by:

• Positioning Your platform as a specialist on licitaciones públicas en Colombia.
• Answering exactly the kinds of questions users ask AI tools, such as:
  • “cómo participar en licitaciones públicas en Colombia”
  • “qué es el RUP”
  • “cómo usar SECOP II”
• Providing structured, scannable content with schema, so AI can easily extract steps, definitions, and explanations.
• Presenting strong expert and brand signals, increasing the chance AI systems pull from and reference your site when answering tender-related questions.

How We’ll Roll This Out

Timing is flexible, but a realistic sequence looks like this:

Phase 1 – Strategy & structure (Weeks 1–2)

• Finalize the page list (Servicios, Industrias, Regiones, Recursos, Blog, Sobre, Contacto).
• Confirm URL structure and naming convention.
• Select the initial 2-3 industries and 2-3 regions.
• Finalize keyword and word-count targets for each money page.

Phase 2 – Design & build core site (Weeks 2–4)

• Design and build:
  • Home page
  • Servicios overview + key service pages
  • Industrias overview + first industry pages
  • Regiones overview + first region pages
  • Sobre Nosotros / Equipo
  • Contacto / Demo
  • Legal pages
• Implement on-page SEO and core schema.
• Set up GA4, GSC, and cross-domain tracking.

Phase 3 – Launch knowledge hub & initial content (Weeks 4–8)

• Launch Recursos/Academia and Blog.
• Publish the first batch of pillar guides.
• Publish the first batch of supporting blog posts.
• Wire internal links between money pages and content.

Phase 4 – Off-page & EEAT expansion (Months 2–6)

• Publish detailed author bios and first case studies.
• Begin consistent link-building via guest posts and data-based content.

Phase 5 – Ongoing optimization (continuous)

• Monthly: review Search Console data, refine existing pages, and generate new content ideas.
• Quarterly: refresh pillar content and review your link profile versus competitors.

Why This Strategy Fits Your Brand & Market

• Built around how your buyers think and search. The architecture follows real buyer logic: services, industries, and regions.
• Colombia-first specialization. You become the go-to source on licitaciones públicas en Colombia, not just another generic tender platform.
• Deep, trustworthy content at the right depth. Long-form guides and robust money pages match what Google and AI tools reward.
• Balanced monthly cadence. Every month your site gains multiple new money pages, several targeted articles, and off-site coverage—while existing assets are continuously optimized and interlinked.
• Future-proofed for AI search. Structured, expert content with strong EEAT signals increases the odds that AI systems reference, summarize, or link to your content in tender-related conversations.

How You Can Structure the Engagement

This engagement has two parts: a one-time investment for the initial build of the public marketing site, and an ongoing monthly SEO and content program. The standard investment for the ongoing program is USD $2,000 per month when billed monthly. To support your planning and cash flow, you can choose longer billing cycles with built-in discounts.

Initial site build (one-time): USD $2,000. This covers the initial buildout of the public marketing site:

• Design and build of the Home page
• Design and build of the Servicios overview + key service pages
• Design and build of the Industrias overview + first industry pages
• Design and build of the Regiones overview + first region pages
• Design and build of the Sobre Nosotros / Equipo page
• Design and build of the Contacto / Demo page
• Design and build of the Legal pages
• Implementation of on-page SEO and core schema for these pages
• Set up of GA4, GSC, and cross-domain tracking between the marketing site and the app subdomain

If you choose a longer billing cycle for the ongoing program, the initial build fee is discounted as follows:

• Bi-annual plan: 50% discount on the build fee (you pay USD $1,000 instead of $2,000).
• Annual plan: 100% of the build fee is waived (you pay USD $0 for the initial build).

15.5 Payment terms

• All retainers are billed in advance for the chosen billing cycle (monthly, quarterly, bi-annual, annual).
• The work scope (deliverables and cadence) remains the same across billing options; only the effective monthly rate changes.
• If you choose to upgrade to a longer billing cycle later (e.g., from monthly to quarterly), the corresponding discount applies from the next billing period onward.